Introducing our first product: Timbah’s own Worm Wee


I had this idea last year when I was trying to sell in the idea of worm farms to Tim. The more I thought about it the more I liked the idea of making it something a bit more than your run of the mill worm wee. Why not make it a product that fits in with the business itself?

Bottle of Worm Wee in the garden

The first bottle off the production line!

I love worm farms – they illustrate so much of what permaculture is about, or the permaculture principles if you will. In accordance with this, we are using empty bottles from the wine bar and just placing a label over the existing one and replacing the cap – gotta love these newfangled caps!

There were a number of goals I had in mind for this product:

I intend to raise awareness of the garden above Timbah as it is not really talked about much by its owners.

It will also help them to see the value of the garden, the worms, and be able to “obtain a yield” that will help them pay me 🙂

In addition, I want this worm wee to have a certain appeal and to make it ‘attractive’- to try and remove some of the stigma that is associated with worm farms and gardening in general. “It’s all natural folks, worms are our friends, they’re not icky!”

A close up of the label. I had fun with the copy as you may be able to tell!

Furthermore, by putting a price on it I am making a statement:

This stuff has value! Almost everyone that eats most likely throws this stuff out. Why not recycle it? If you want to throw it away then you can buy some of this at a premium. We must learn to put a value on nutrients and real food.

The ‘cost of cheap’ and the race to the bottom is going to bite us all on the ass real, hard real soon.


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Categories: Bars & restaurants


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4 Comments on “Introducing our first product: Timbah’s own Worm Wee”

  1. January 17, 2012 at 6:11 pm #

    Hey Steve,
    You succeeded in those aims. Really cheeky and novel, too!

  2. January 18, 2012 at 9:26 am #

    Thanks Sharon!

  3. ranzakunwar
    April 22, 2012 at 5:02 pm #

    For a short time, I actually thought this was some weird new drink I had never heard off. A great play on words and labels. 😀

    • April 22, 2012 at 5:27 pm #

      Hi Ranjan,
      Thanks 🙂 I certainly enjoyed writing the copy and seeing prople’s reactions. Not recommended for drinking unless you are a vegetable or a herb bush!

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